Ice Cream Cascade, The

The Mechanism Behind Ice Cream Consumption

by Roel van der Meulen (vdmeulen@strw.leidenuniv.nl)
written 20 Jun 1997

This article is classified "Real"


Most people who eat ice cream in the presence of other people are unaware
that they play a crucial part in a chain of events that will continue ice
cream sales well into the future.  Let me explain.

The sight of someone licking an ice cream is the best possible
advertisement for the product; it will rather sooner than later cause a
craving for ice cream with someone else.  Satisfaction of that desire will
in its turn cause a craving in another person, etcetera etcetera.

Think about it.  All occasions of wanting an ice cream are preceded by a
mental image of ice cream consumption in the past.  This chain of events
that I will call the "ice cream cascade", probably goes way back, right to
the invention of the first ice cream.

The ice cream cascade is very likely the prime mechanism behind ice cream
consumption [1].  Next time you lick an ice cream, think about all the
famous people that have preceded your chain, probably including people such
as Adolf Hitler, Hermann Goering, Joseph Goebbels, Benito Mussolini,
Stalin, Idi Amin, Saddam Hussein, etc. etc. [2,3,4]

[1] Closely followed by Frustration.
[2] Many monsters are still missing from this list.  If you have any
    suggestions, please mail them.
[3] How's that for a diet?
[4] In this document the word "ice cream" was mentioned 14 times.  It
    has, and will forever continue to, project the images of ice cream in
    minds beyond count.  Surely, that must mean something to the industry
    people out there?  Pleeeaaase?

See also:
  • Ice Cream
  • Ice Cream-Induced Killing Frenzy
  • Haagen Dazs Day
  • Chocolate Milk

  • Go to [Root page | Title list | Author list | Date list | Index]