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The steps to getting on the America's Cup Bandwagon: Requirements: - A home town with a port, preferably with lots of charm and character. Lots of spare cash [2]. - Lots of friends in the local government [3]. Procedure: - Find someone from your local town who can win the America's Cup. - When he wins, get your Prime Minister to say something like "Anyone who sacks someone for not turning up to work tomorrow is a mug". - Buy lots of real-estate near the port, preferably including several pubs with lots of charm and character [4]. - Remove any traces of charm and character, by gutting the buildings, and filling them full of polished wood floors, brass bar rails, and "quaint" yachting paraphernalia. - Buy a brewery and name it after you [5]. - That's it, you're on the Bandwagon! Pit-falls: - Be careful of [2] and [3], or you could wind up as a Siberian scrap-metal merchant. Alternatives: Hitchhikers with less ambition can simply make cheap and tacky souvenirs with a yachty theme, and flog them to American and Japanese tourists. Although a little lower profile, it doesn't matter, you'll still be on the bandwagon. [1] Just what is supposed to be 12 metres is not too clear. Evidently, you need a pan-dimensional tape measure, that can measure length, weight, marble-bathtub quantity and bribes, all at the same time. [2] Not necessarily yours. [3] Maybe they can help with [2]? [4] For real pros, you can try this step first. [5] Optional, and probably only possible if you actually win the America's Cup yourself.