This article is classified "Real"
Emu Export Lager is a beer produced by the Swan Brewery, in Perth,
Western Australia, Earth. It used to be the best beer in the world [1].
In fact, it used to be the ONLY beer in the world [2], aside from Emu
Bitter, which was only ever purchased by the people who buy a certain
brand of beer simply because it was always the last beer to be stolen
from the fridge at parties.
In the early days, it was produced in heavy, solid steel cans, making
it perfect for playing "Beer Hunter". Unfortunately, a certain famous
Australian businessman decided that the cans should be aluminium,
firstly to appear more cosmopolitan, and secondly so we could fit more
of it on the America's Cup Bandwagon. This ruined the game of Beer Hunter,
but on the bright side, it meant that two cartons would come in
just under one person's baggage allowance on international flights.
More recently, the chemists, botanists and psychologists of Swan Brewery
have been playing with the recipe, trying to produce "an even more
perfect beer" [3]. This, quite predictably, failed dismally. They
succeeded, however, in producing something that tasted like a cross
between cat's piss and aluminium shavings, unexpectedly thrusting them
into complete dominance of a brand new niche market [4].
[1] Assuming that your world was limited to Perth, Western Australia, Earth.
[2] See footnote [1]
[3] Unfortunately, the linguists were left out of the discussions.
[4] Comprised of people that like beer that tastes like a cross between
cat's piss and aluminium shavings, admittedly a rather small niche.